Get “The 10 Best Strategies to Differentiate Your Brand”
Is your brand differentiated?
Does your brand need a new strategy for its next growth phase?
“The 10 Best Strategies to Differentiate Your Brand” helps you answer these questions and describes how to set your brand apart in straightforward language with examples. See how brands like Airbnb, Swatch, Life is Good and Spanx stay above the competitive fray.
And it’s free!
You’ll also receive my Varsity Marketing Newsletter monthly with marketing tips and brand case studies. You can unsubscribe easily at any time.
(Don’t worry – I value your privacy. I never sell, rent, lend, or share your information.)
Here’s what readers have said about my newsletter:
“Excellent issue as always…well written , creative and very engaging!!”
“Another great post. Usually your messages come when I am most harried, but I stop what I am doing because I know I will learn something or be encouraged to think differently about a relevant problem or challenge. Thank you for keeping my right brain is shape.”
“I wanted to let you know that I think your newsletter is very well done – in style, content and presentation. That’s why I tweeted it!”
“Just read your piece and I like it a lot. It held my interest, boiled the lessons down to a few manageable guidelines, and kept a warm light humor throughout. Nice job!!!”
“I really enjoyed the story and appreciate all of the very valid observations you provide to marketers. I also enjoy your writing. Your style is very easy and your voice, natural and clear.”
“I have no idea about the most watched interview, but I do know I liked your article a lot. Really well organized and told. Well done, and thank you!”
“Great article. Loved the advice that is applicable to everyone. Just passed on to one of my new clients.”
“Just wanted you to know I love and find great value and motivation from your newsletter. Thanks for sending.”
“What a great newsletter.”
“Awesome newsletter, Evelyn. Love the tone and the message! Your stories and analogies make what seems overwhelming and scary seem simple, fun and infinitely do-able.”
“This may have been your best article ever. And given the consistent high quality of your newsletter, I hope that that is saying something.”
“Another great post. You have a gift for relevant storytelling…”
“Thank you for forwarding these newsletters to me. Please keep them coming, I have enjoyed your writing.”
“Another excellent post, Evelyn. Informative, concise, very clear. Well done!”
“Crisp, clear and entertaining.”
“Your newsletter is fabulous! I read it “cover to cover.” You’ve got ‘the shots’ – well done.”
“Another awesome newsletter! You continue to impress. Very solid advice on the marketing front – I love it. And from a person who does not read newsletters…”
“As always, another interesting well-written newsletter. I always enjoy getting them.”
“I loved your newsletter! You have a great sense of humor and you not only made a point but make me smile about it. Please continue to email me!”
“Great letter! I always enjoy your content and storytelling.”
“Just wanted to let you know that I do enjoy your newsletter! You are such a good writer — believe me, if I had a marketing project, I would hire you.”
Contact me today at 508.655.3193 or