Tag Archives: Bruce Springsteen

10 Brand Storytelling Lessons from Bruce Springsteen

Book cover image to Bruce Springsteen's Born to Run

Image source: simonandschuster.com

When I read Bruce Springsteen’s autobiography Born to Run in January, I learned that he and I have a few things in common.

  • Both of us like the smell of coffee but not the taste.
  • Neither of us can read sheet music.
  • Both of us grew up in New Jersey (okay I knew that), in a family with two girls and one boy.
  • Both of us learned our craft on the job.

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