Tag Archives: Brand Story

10 Brand Storytelling Lessons from Bruce Springsteen

Book cover image to Bruce Springsteen's Born to Run

Image source: simonandschuster.com

When I read Bruce Springsteen’s autobiography Born to Run in January, I learned that he and I have a few things in common.

  • Both of us like the smell of coffee but not the taste.
  • Neither of us can read sheet music.
  • Both of us grew up in New Jersey (okay I knew that), in a family with two girls and one boy.
  • Both of us learned our craft on the job.

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Tell Me A Brand Time Story

cropped-veryfine-book-pic-246x300I love to write.  I’ve been writing since I was 15 years old.  I owe my discovery of this passion to my brother Ken.  (Thank you Ken!!)

Ken is nearly six years younger than I am.  When he was nine years old, he gave me a small journal for Hanukkah.  It was about five by four inches and had a gold and white cover.  I was so charmed that he would spend some of his allowance to buy me a gift – we didn’t usually exchange among siblings at that point. read more

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It Absolutely, Positively Had to Happen Overnight

federal-express-logoAs my husband Dan and I celebrated our 18th wedding anniversary in June, I thought of the odd American pop culture events that occurred the weekend we got married. 

The Friday night preceding our wedding, former football star OJ Simpson led the L.A. police on a low-speed highway fedex-logo-e1342198594971chase in a white Ford Bronco.  Thirty-five miles per hour and yet the chase went on for 60 miles. read more

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