by Evelyn Starr | Jun 13, 2020 | Brand Experience, Employee Engagement
On March 30, like thousands of people, I turned to Amazon.com to buy toilet paper. Our household was not desperate, but after weeks of empty store shelves I was looking to secure a future supply. Amazon was empty too, except for two offerings from a brand I’d never...
by Evelyn Starr | Oct 12, 2012 | Marketing Insights, Marketing Research Tips
Last month I wrote about the annoying experience of having a Honda dealership try to influence my rating on their customer satisfaction survey. My annoyance prompted me to write that article. Boy did I spark the passion of others, including the dealership marketers...
