It’s a nagging feeling: you suspect your outdated website is holding your business back.
A website today is like a store window: it creates a prospect’s first impression of the business. A current look, attention-grabbing content, and easy-to-find information all contribute to this first impression.
Whereas just having a website was critical several years ago, now the ante is higher.
From my days at Dunkin’ Donuts I can tell you that a retail store redesign, done right, could increase that store’s sales 30-40%. Doing the redesign right involved:
- listening to what customers wanted;
- communicating quality and expertise of the products offered;
- enabling easy movement through the store; and
- providing easy-to-read menus.
Below are three ways in which I can help you redo your website, all customized to your needs and designed to help you grow your business.
Website Assessment
I conduct a 27-point marketing assessment of your website, which will tell you:
- the impression your prospects and customers get from your website
- what is working well on your website
- what is not working well and hindering your business
- how you can fix the hindrances
- where your website traffic is coming from and how to get more of it
- how you can simplify your website to get more business
- ways to keep the website current in the future
- how to use your website to entice prospects and build customer relationships
During your website assessment, I will:
- Gain a full understanding of your business and what you offer.
- Review your website inside-out, and three competitors’ websites.
- Interview or survey your customers to get their perspective.
- Analyze your website traffic.
- Summarize my findings and recommendations to help your website make a quantum leap in engaging prospects and turning them into customers.
The Website Assessment gives you a thorough understanding of the role your website is currently playing for your business and readies you to revise your website to grow your business further.
Content Writing
Don’t like writing? Don’t know what to say? Have no time to do it? I can do it for you.
In this phase of the website design, I translate marketplace listening from the website assessment into relationship building content that helps establish a connection between your brand and the prospect.
With your input, I can write attention-grabbing content that will:
- Engage your prospects quickly.
- Demonstrate your brand’s expertise.
- Clearly communicate your value proposition.
- Tell the story of your business to help build relationships with prospects.
- Motivate prospects to take action: contact, visit, buy.
With content in hand, you’ll be ready to set your website redesign in motion.
Project Management
No time to manage your website redesign? Let me do it for you while you run your business. I will work with a graphic designer and with a website developer to come up with a new website design that:
- Projects the brand image you want.
- Is easy to navigate.
- Is optimized for search engine marketing.
- Runs on forward-looking technology.
- Makes it easy for your prospect to take the desired action: contact, visit, buy.
Project Management gets your website redesign done and launched!
The Whole Enchilada
Taken together, the three services above take your website relaunch from start to finish:
Contact me today to discuss your website revision needs.
508.655.3193
contactus@estarrassociates.com
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