As chief advocate for your brand, your passion and commitment are apparent to everyone you meet.
The problem is that the same fervor can make it hard for you to see your brand objectively. And customers may be reluctant to tell you what they think to avoid hurting your feelings or putting themselves on the line.
That’s where I come in.
My objective, 49-point assessment will give you a full view of your brand, including:
- Your brand image, online and offline
- What customers expect from your brand
- Your brand’s key draw for customers
- Your website and marketing effectiveness
- How your brand could generate more referrals
- How to evolve the brand to grow your business
- Specific marketing tools to use to increase sales
As I assess your brand, I will:
- Start with an upfront questionnaire and assessment kick off meeting to gain a solid understanding of your business and what you offer.
- Review all of your marketing communications, including your website, your logo, brochures, ads, annual reports, anything you use to communicate with your audiences. If your business has brick and mortar locations, I’ll be there too.
- Interview or survey your customers to get their perspective.
- Analyze your brand relative to your key competitors’ brands.
- Summarize my assessment with specific recommendations to help your brand evolve and grow.
Think of my Brand Assessment as a wellness check-up for your brand. It will help you understand how well your brand is doing now, and help you to grow it in the future.
Contact me today to discuss your brand’s health and growth.
508.655.3193
contactus@estarrassociates.com
Follow Us: