Our world has gotten feedback happy. And it’s annoying.
In a 48-hour period at the beginning of May I received five surveys.
One paper survey via snail mail with 66 questions to rate my son’s pediatrician. One online survey from a hotel I had stayed at the prior weekend and another from a hotel stay two weeks before. A third online survey from the conference I had just attended, and a fourth one from OpenTable for the restaurant I had dined in the Friday before.
Michael Phelps competing June 28 in the U.S. Olympic Swimming Trials on NBC Sports
Do you know who Michael Phelps is?
Unless you have been living behind a boulder, you probably do. (I avoid clichés.) The 31-year-old swimming phenom has 22 Olympic medals, 18 of them gold, and has set numerous world records.
Phelps’ main rival, Ryan Lochte, has 11 Olympic medals. Without Phelps present Lochte could be considered the best male swimmer of all time. But he happened to come of age at the same time as Phelps and therefore has an underdog position to him.
I have been exercising regularly most of my life. As a high energy person, I discovered in my teens that expending this energy often helped my sanity. And that of the people around me.
In high school I took modern dance classes. In college I took aerobics classes.
When I moved to Boston, I found a gym and cajoled myself to go there a few times a week.
Image Source: Pennantflags.com
On April 20th, as I sat in an auditorium at Dickinson College in Carlisle, Pennsylvania, I had my marketing heart stolen.
My son AJ and I were in the process of a 1000-mile tour to revisit three colleges to help him choose one.
On that beautiful Wednesday morning, AJ was sitting in on a class while I attended a one-hour parent session conducted by Neil Weissman, Dean of the College.
When I woke up on April 3, 2009, I did not know that I would be joining Facebook that day.
Around 8pm I had just connected on LinkedIn with friends from my high school years when one of them wrote, “You need to get on Facebook! We have been posting some old group photos that you are in.”
Talk about an incentive to join.
In addition to my roles as wife, mother, healer and finder of things in our household, I am also Chief Operations Officer. Like any good COO, I seek to keep overhead costs down.
So when our electricity bill shot up this winter, I investigated.
My husband Dan has a particular knack when planning vacations. I’m not talking about posh accommodations or exotic destinations or exclusive restaurants.
When he was helping to plan our trip to Paris to celebrate my 40th birthday, he discovered that a major chocolate exhibition was going to be there at the same time. Besides sampling and purchase opportunities, there were multiple exhibits including a replica of a 17th century dress made of chocolate.
For the past year I’ve been immersed in my son AJ’s college search. We’ve visited 11 schools, some of them twice. It’s been fun and one of the funny outcomes is that I have realized that I would be happy to go to college now.
I’m not serious of course. But there are some schools who think otherwise. Three colleges have begun courting me.
Over the course of Thanksgiving week I traveled about 600 miles. From our house in Natick, Massachusetts to my parents’ house in Northern New Jersey, out to a college visit in Pennsylvania and then back to Natick again.
At the end of this odyssey I arrived home to find an unmarked envelope in my mail. You know, the kind with no sender identified in the return address.
I thought it might be an updated credit card that the issuer did not want to call attention to in the mail.
But no, it was my AARP card.
Before I started writing monthly newsletters four years ago, I wrote restaurant reviews. Just one or two a year for Zagat’s Boston Restaurant Guide. One contributed review was enough to score me a free copy of the next guide release and seemed well worth the effort.
When Zagat first launched its guide in the early 1980s it was unique. It provided succinct reviews and ratings from patrons instead of critics. This was revolutionary in the 1980s.
Like many new products, the Zagat guide emerged from the recognition of an unmet market need.