Marketing Problem Solving for Brands in Adolescence Boston MA
See that old-fashioned egg-timer over there? Keep that in mind when you are designing or redoing your website.
Despite all the advances in digital technology, you can still buy one of these gems. Why? Because it still delivers the benefits that our time-starved lives seek. This egg-timer:
- Has an obvious purpose;
- Is easy to read;
- Is simple to use;
- Needs no instruction; and
- Delivers the benefit the user wants.
Last week I got a voice mail from Donna at the Better Business Bureau. She assured me nothing was wrong but asked that I return her call. I had never gotten a call from the BBB before, so I was curious to see what she wanted. And just a tad bit suspicious.
Turns out my suspicions were correct. This was a sales call. From the BBB.
Given that no one has lodged a complaint against E. Starr Associates in the 11+ years I’ve been in business, and my less-than-10-employee business size, I qualify to join the BBB for only $47.95 per month. That’s only about $1.60 per day!
Is there anyone out there who hasn’t heard a parent utter the golden rule? Treat others the way that you would like to be treated.
Well, okay, my father once said the golden rule was “those who have the gold make the rules.”
While the former golden rule is the more prominent and accepted one, the latter seems to be the one that newspaper companies follow.
Except that newspaper companies’ gold is long gone.
Though the newspaper industry’s need to change its business model has been painfully obvious for years, the industry has clung to past practices.
A Brand that Needs to Get Unstuck
Last week was school vacation week here. My children and I took a trip to New Jersey to visit my parents. In close proximity to Paramus, the original shopping mall mecca, my 10-year-old daughter and I also took the opportunity to shop.
My daughter had been eyeing a sweater at abercrombie (the kids’ division of Abercrombie & Fitch) at the mall near our home in Massachusetts. She had her heart set on finding it in Paramus. We spotted the sweater prominently displayed on a couple of mannequins as soon as we entered the store.
One day last summer my husband and I were in the kitchen coordinating preparations for a huge party when we were stopped in our tracks by a deafening noise.
Was it thunder? No. Police siren? No. Earthquake? No. Avalanche? Atomic bomb? The Red Sox beating the Yankees? No, no, and no.
It was my husband opening two bags of Sun Chips.
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