Brand Basics Podcast

Want to give your eyes a break and learn more about branding at the same time? Listen to this podcast where U Mass Family Business Center Director Ira Bryck interviews me about what a brand is, how to position a brand well, the Friendly’s situation and more. Please click here to listen.


Evelyn Starr Chief Marketer

Ira Bryck Director, UMass Amherst Family Business Center





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