Author Archives: Evelyn Starr

5 Mistakes That Hold Brands Back

Graph showing a plateau over time, no brand growth

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Has your brand hit a plateau?  Or is it growing erratically?  Does fostering growth seem harder than it should be?

Here are 5 common mistakes that could be holding your brand back.

  1. No clear brand definition.

Can you explain your brand clearly and concisely to a prospect?  If you struggle with its description, chances are you haven’t taken the time to define your brand. read more

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We Laughed, We Cried, It Was Better Than Cats

L'Oreal ad with Cybil Shepard Because I'm worth itOne endearing quality about my sister when we were growing up was that she sometimes cried at TV commercials.  There was one in particular where a large litter of puppies greeted children at their grandmother’s house that got her to well up.  I was not surprised when, as an adult, she got a dog.

I teared up at commercials too when I was a child, and felt funny about it until I noticed her doing it.

I still shed tears at TV ads once in a while.  And not just when they are maddeningly bad advertising. read more

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Whole Foods Frays Organically

Whole Foods Responsibly Grown LogoHave you ever wished for a personal chef?

Well for two months I had one.

In autumn 1999, after years of working as a chef on yachts, in restaurants and on catering gigs, my sister-in-law Rachael decided to transition to a new career:  web master.  Her transition involved relocating to the Boston area and earning Microsoft certifications.

Rachael moved to her parents’ house in Needham while she studied for her certifications and waited for her new Watertown condo to be ready.  Her parents decided to move to Cape Cod two months before her move-in date though.  So my husband Dan and I invited her to live with us. read more

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Car Talk

Silver Honda Pilot

Photo credit: Fiona Traub

I grew up in a family that bought large used cars.  My dad was good at finding sturdy, reliable cars that owners no longer wanted once they had logged 40,000 miles.  He bought the ones that a local mechanic blessed and could fix for a couple hundred dollars.  Then we drove them another 80,000 – 120,000 miles.

So it may not come as a surprise to you that I am driving a 2006 Honda Pilot with 113,000 miles right now. read more

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Don’t You Forget About Your Brand

Ally Sheedy's character in The Breakfast Club, before and after her makeover.

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This past March marked the 30th anniversary of the movie The Breakfast Club

For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long detention on a Saturday.  Over the course of the day, social barriers recede.  The teenagers share insights that both explain their stereotypes and undermine them at the same time.

The movie struck a chord with adolescents everywhere when it was released, and continues to engage succeeding generations.  My husband and I watched it with our teenagers a couple of years ago. read more

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Life is Good Goes for Grand

Original Jake drawing from Life is Good,  brand in adolescence

Original Jake Drawing
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While many families chose warm weather destinations for the February school vacation, my son AJ and I took a road trip to Vermont and upstate New York.  No, we are not skiers.

Why would we choose a subzero-temperature week to travel to these northern locales?

To look at colleges.

AJ is a junior in high school.  Though he will not be applying to colleges until next fall, we are visiting now so that he will know where he wants to apply then. read more

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15 Tips for Using LinkedIn Updates to Grow Your Network

LinkedIn Rolodex

Image credit: Social Media Quickstarter, now known as

Do you remember the card game Concentration?  Or maybe you called it Memory or Pairs?

To start, all the cards were face down in rows.  You chose two cards to turn over.  If you made a match, finding two aces for example, you kept those cards and could turn over two more.  If you did not make a match, your turn ended and the next person tried.

The person with the most matches won.

Early on the game was a real memory tester, because you had to remember the cards that you saw based on a single short exposure. read more

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What a Croc

Crocs in all rainbow colors

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I was a persistent child.  How persistent?  Let’s just say that several times during my childhood my father wished, “May you have a child just like you.”

Well, I did.  Two of them.

On a Monday in early January 2004 my daughter Fiona came home from preschool and demanded to know when we were going to Disney World.  Several of her friends had gone during the December break, so when were we going?  My husband Dan and I just smiled and said we did not know.

She inquired again on Tuesday.  On Thursday.  On Saturday.  On Sunday.  Our 5-year-old son AJ began asking as well. read more

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How To Beat Email Triage

Evelyn in simulated skydiving chamber

Photo credit: Daniel J. Traub

For the holidays, I unplugged for 9 days.  I went on a cruise with my husband, kids, siblings, their spouses and kids, and my parents.  We were a group of 14.

Depending on your family, that may not sound relaxing to you.  But it was for me.

I participated in trivia competitions with family members (and won a couple). I read. I ate. I danced. I flew in a simulated skydiving chamber. read more

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Brand Storytelling Lessons From Harry Chapin

Harry Chapin Heads & Tales album coverI missed seeing Harry Chapin in concert by three days.

If you don’t know Harry Chapin by name, you would probably recognize one of his songs, particularly Cat’s in the Cradle or Taxi.

I was at a summer program in East Brunswick, New Jersey with 21 other teenagers in July 1981.  We had tickets to see Harry perform on Thursday July 19thHe died in a car crash on the Long Island Expressway on Monday July 16th en route to a benefit concert at Eisenhower Park’s Lakeside Theatre.  He was 38 years old. read more

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