I never knew toilet paper could be exciting until I met Dave.
Dave joined me in the Veryfine Marketing Research Department in the early days of 1993 after a two-year stint at James River, maker of Quilted Northern bathroom tissue. He entertained us with stories of the brand’s relaunch the year before. Segmentation studies had characterized different types of toilet-tissue users. Press releases detailing the segments had persuaded radio personalities to talk about the product.
Clearly James River employees and their marketing agencies had both great creativity and a good sense of humor.